Marketing
Our mission is to support the CEMEX strategy by differentiating our
products and services from our competitors’, defining our value-added
offerings, and identifying the mechanisms to fulfill our promises in
each of our markets. To make this possible, we collaborate together with
other areas to develop innovative products that meet our customers’
needs while minimising environmental impact, and we design the customer
support and services that strengthen the overall experience and build
customer loyalty.
Challenge
We must keep abreast of our customers’ evolving needs, new building
trends, and sustainability innovations, and use this information to
collaborate with Research and Development to devise solutions that will
enable us to maintain our leadership position. In order to do so, we
must stay abreast of our customers’ evolving needs, new building trends
and sustainability innovations. To ensure that the CEMEX customer
experience is consistent throughout the business, we develop tools and
training for our sales force team. We also design customer loyalty
programs that help us build enduring relationships with our customers.
Be Part of the Challenge
As collaboration with different functional areas and corporate
offices is pivotal to our work, great communication and teamwork skills
are essential to a marketing team member’s success. A good understanding
of branding, marketing principles and product development, as well as
strong project-management abilities, are also beneficial. This area
offers a great opportunity to explore breakthrough solutions that make
our world better.